For many years, the ‘foot in the door’ technique was very popular among salespeople. Telemarketers would encourage a prospect to agree to a modest request (the foot in the door) before getting them to agree to a much larger one. Extremely successful, this method of procuring sales has been used around the world for decades.
Knowing how to make a strong first impression is one of the most important skills in telemarketing. Not only will it help you to start your calls off positively, it will also allow you to begin to build rapport with a prospect and lay the foundations for your future business relationship. Speak with a smile
Although the voice is the main means we use to communicate over the phone, it’s by no means the only tool in the telemarketing arsenal. In fact, there are a large number of other factors involved in connecting with a prospect, building rapport and communicating effectively over the phone. Surprisingly, many of these elements aren’t
The majority of the information we communicate doesn’t come from the words we say, but how we say them. Tone, pitch, pace and body language are all used by others to help determine the exact meaning behind the words and phrases we use. Using the right vocal range in a call can dramatically increase a
Nurturing new and existing business relationships is an important part of developing a loyal customer base. Companies that put time and resources into growing business relationships can expect to be rewarded with increased brand awareness, and improved corporate image. This can help companies to grow, boost their revenue and achieve their business goals. Make a
Often, a telemarketing campaign is the first point of contact between a company and a potential buyer. This means that the tone, content and success of the call will go a long way to shaping the relationship between a brand and its customer base, so it’s essential that telemarketers get things off on the right
Appointment setting is one of the most important aspects of telemarketing. Often the key to achieving your campaign goals, appointment setting brings your sales force and your potential new clients together. As well as being one of the most essential parts of telemarketing, appointment setting is one of the most difficult. However, since few relationships
Most businesses aspire to be a leader within their chosen industry. Company bosses often work towards increasing their market share to the point that they’re selling more products or services than any of their competitors. It places them in a dominant position and helps ensure the long term survival of their company. However, though sales
When analysing sales statistics or determining the success of a recent campaign, marketers all too often focus on short-term results. For example, did sales increase following a telemarketing campaign? Did customers respond to a recent special offer? Or was it an ad campaign on local radio that encouraged people to sign up for a newsletter?
Companies already contend with technology advances on a yearly basis. It’s no surprise then that marketing techniques are also continuously evolving. Where once adverts and directory listings helped to determine the success of a business, these days it’s all about word of mouth and recommendations. This ‘influencer marketing’ is especially popular online, where direct links