What is telephone marketing?
Rather than relying on other forms of marketing such as advertising, public relations or events, Blue Donkey advocate the professional use of the telephone to overcome many common sales and marketing challenges.

Isn't it an activity that we could do in-house?
If your team had the correct training, experience, motivation, time and resources then, yes. However our clients work with us because they know that they can selectively source our services and we provide all these qualities. They can be assured that we can make their organisation more effective, more efficient and, ultimately, more successful. Alternatively, our telemarketing centre of excellence training arm can support your in-house team, adding to your own expertise.

What makes Blue Donkey special?
We believe that our services are unique. Many of our clients have chosen us even when they had not considered the possibility of using an agency for telephone marketing before. This is because they trust us to speak to their prospective and existing clients in a way that is at least as effective as if they were making the call themselves.

How would you understand the context of our company activity?
We take the time to make sure that we understand your company, its products and services, your customers and the market environment. We often begin a project by undertaking a 100-hour pilot test that will provide a great deal of information in itself, but also acts an excellent indicator of how the project should proceed.

Do you use scripts?
We are fiercely unscripted. Although much of our work requires particular questions we weave these questions into the intelligent two-way dialogue that we endeavour to have on every call we make.

How do you regulate your activity?
As members of the DMA we abide by the most stringent rules of the industry. We are registered under the Data Protection Act and are currently working towards the new global quality standard ISO 9001:2000.

How do we decide if Blue Donkey can help us?
The simple answer is to give us a call. We are always delighted to discuss what business objectives you are trying to achieve through your sales and marketing programmes and in which areas we could contribute to your efforts.