Buyers are one of the most important aspects of any business. By continually working to improve the buyer experience and meet customer needs, companies can grow their market share and ensure their customer base is as loyal as possible. However, though most businesses know they need to meet buyer needs, not all are clear on exactly how they can do it. At Blue Donkey, we work hard to meet the needs of all our customers and we’re proud of the service we offer. To help ensure all of the companies we work with get the most out of their customer relationships, we’re sharing our most important insights on meeting buyer needs.
One thing that’s crucial to meeting buyer’ needs is good communication. Buyers want to know that they can speak to someone directly when they’re making an order, or when they have queries about the products or services they’re purchasing. What’s more, good communication will help to develop your relationship with your customers – give them a good impression of your company and help give your business a personality.
To ensure your company is able to communicate efficiently, your inbound call handling needs to be just as good as your outbound telemarketing. No matter if you’re getting 10, 5, 100, or even 1000 calls a day – your team needs to be able to answer them all and treat each call individually. If your company doesn’t have the resources to handle the volume of calls you receive, it may be worth investing in a third party company to manage your inbound communications.
When buyers have a query or a complaint, they want to know that the information they receive is accurate and reliable. The better trained your staff are and the more familiar they are with the products or services you offer, the more likely it is they’ll be able to offer customers the information they need. If you don’t feel like your team are currently able to offer the standard of service you’d like, it’s well worth investing in extra training to bring them up to standard.
Know your buyers
The better you know your buyers, the more able you’ll be to meet their needs and offer them the service they really want. As far as it’s possible to do so, try to familiarise yourself with their buying process, their business requirements and their industries. If you have the time and the resources, talk to your existing customers about how you can improve your service and how you can make their lives easier. By making your company as customer focused as possible, you can help to make your company one of the most attractive and approachable around.
To learn more about developing a customer centric approach and improving your inbound communications, contact a member of the Blue Donkey team today.