Our relationship with a global technology leader who drives growth and innovation in Health Sciences began in December 2005. Blue Donkey promoted the online purchasing facility for its UK arm, and in 2006, we followed up this pilot campaign with the organisation’s American counterpart after they had enquired about the extraordinary results being achieved in the UK.
Their Head of European Sales commented that “in approximately 3 months Blue Donkey had managed to turn a negative sales trend into a positive sales trend worth 500,000” Thanks to Blue Donkey, the client met their monthly goal by increasing their online ordering by 35%.
Blue Donkey has also now embarked on campaigns with the organisation’s Australian and European subsidiaries as a result of our achievements. By exporting our own premium service to the US, Canada, Australia and across Europe, we’ve bucked the prevailing trend favouring off-shore telemarketing – and made one global technology leader extremely happy in the process!
After an initial pilot campaign in 2006 with a business unit from a leading European insurance group, Blue Donkey’s campaign success grew their business exponentially, eventually accounting for 25% of the client’s sales. Thanks to our success, this relationship has expanded rapidly, and Blue Donkey now works with 24 divisions within the insurance group.
A worldwide leader in credit solutions who has worked with Blue Donkey for years trialling other telemarketing agencies from time to time. Their conclusion? “They can’t do what Blue Donkey can do.” The company found our in-depth progress reports “thorough and insightful”, and in 2008, one of their Sales Directors informed us that the top sale of 2007, with premiums in the region of £2 million, was a direct result of a lead generated by Blue Donkey.
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