Although the voice is the main means we use to communicate over the phone, it’s by no means the only tool in the telemarketing arsenal. In fact, there are a large number of other factors involved in connecting with a prospect, building rapport and communicating effectively over the phone.
Surprisingly, many of these elements aren’t vocal; from posture to positive thinking, a lot of different things can have an impact on the tone, feel and success of a call. Working on these auxiliary elements can greatly improve the quality of your telemarketing calls, helping your company to connect with existing and potential clients and boosting the chances of your telemarketing campaign achieving its goals.
How posture impacts telemarketing calls
When someone walks into a room with their shoulders back, chin up, and back straight, they automatically come across as confident and commanding. This can have a big impact on how other people in the room perceive them and how they approach the interaction. What’s more, the person standing up straight and moving confidently will feel more self-assured, something that’s guaranteed to come across in their performance.
The same is true when it comes to telemarketing, although we can’t see the person we’re speaking to, the confidence they draw from sitting up straight and maintaining good posture can be heard in the voice. It makes the telemarketer seem more confident, more focused and more engaged in the call and can make a big difference to the impression they make on the prospect.
If a telemarketer slouches when they make a call, the prospect will be able to hear it in their voice. As well as impacting on the confidence and energy of the call, it can affect the tone of the telemarketer’s voice. This can prevent them from connecting with the prospect and can affect the call’s chances of success.
Maintaining good posture
Before picking up the phone to call a prospect, telemarketers should pay attention to their posture and take a minute to ensure they’re sitting up straight and have their shoulders back. This will instantly make them feel more energetic, more confident and more focused, all things that will come across in their voice when they speak to the prospect.
Although some people may feel like maintaining a good posture is tiring, in reality a good posture energises the body and helps to focus the mind. Telemarketers will also find their work a lot easier and their calls more positive if they endeavour to maintain a good posture throughout the working day.
Learning how the different elements of body language and tone of voice impact telemarketing is key to improving the quality and the success of your campaigns. To find out more, or to learn how we can help you raise the bar for your telemarketing team, explore our site today.