Both influencer marketing and data driven marketing are having a big impact in the world of business. Combining the two can help businesses boost their marketing campaigns and connect with their target audience like never before.
The rise of influencer marketing
To one degree or another, influencer marketing has been around for decades. As soon as one business recommends a product or service to another business, they’re influencing their decision and acting as a brand ambassador. These days, influencer marketing is used in a much more deliberate way and on a far larger scale. From recruiting selected online ‘influencers’, to designing online and offline campaigns to encourage word of mouth recommendations, companies around the world have now embraced various influencer marketing techniques.
Data driven marketing
Like influencer marketing, data driven marketing has long been used by telemarketers and other marketing companies to identify potential customers, tailor campaigns and inform marketing decisions. However the advent of big data is now providing businesses with an unprecedented level of information about their customers.
Combining data driven and influencer marketing
Combining data driven marketing with influencer marketing can help your company to achieve impressive results from its campaigns. Collecting data on potential and existing customers can help businesses to find out a lot more about their target audience. This can help to mould b2b telemarketing campaigns and ensure the core marketing message is on point. As well as informing a marketing campaign, understanding why customers decide to buy from your business, what their buying habits are and what their professional needs may be can also help to develop products and services that are even more relevant to the demographic they’re aimed at.
Once a business understands its audience, it’s a lot easier for them to influence buying choices and connect with decision makers during a telemarketing call. Businesses can work with online influencers to spread the word about their company and create campaigns and targeted offers. This encourages existing customers to become brand ambassadors and influence other potential customers.
Using multiple platforms
The more a business knows about its customers, the easier it is to find appropriate platforms on which to advertise and raise brand awareness. Using multiple platforms in a marketing campaign can help to reinforce the message and achieve maximum exposure. For example, a business could work with relevant influencers to promote products or services and then follow up the initial influencer campaign using telemarketing. If the call list used in the telemarketing campaign is created with the help of big data, it’s likely to be relevant, accurate and productive.
Taking full advantage of all tools and techniques available can help businesses to improve the results of their marketing campaigns and therefore increase their market share. Find out more about telemarketing and successful marketing techniques by taking a look around our site.