Unlike social media marketing, exhibitions, seminars, and events – telemarketing allows you to go to your customers instead of waiting for them to come to you. As well as making the telephone a powerful sales tool, this also makes it the perfect way to build your brand and reach a whole new customer base. Instant, affordable and effective – the telephone and brand building go hand in hand.
Reconnecting with existing customers
Even if you offer an outstanding product or service, your company name can sometimes slip the mind of your existing customers. If you’re involved in an industry that’s especially competitive, it’s possible your clients’ heads could be turned by competitors with more aggressive marketing strategies. This could cause a drop in sales and a drop in return custom.
Running regular telemarketing campaigns will help to ensure your brand stays at the forefront of your existing customers’ minds. Giving them a call every few months will help to keep the lines of communication open, prevent your clients from turning to your competitors and keep brand awareness high among one of your most crucial demographics.
Reaching out to potential customers
Though a strong digital and analogue marketing strategy is important for all ambitious companies, most rely on potential customers seeking out your social media profile, website or printed marketing materials. When using the telephone however, the power is in your hands. You decide who to call, how to represent your brand and how to describe the benefits you’re offering.
This makes the telephone unique among marketing tools. Placing you firmly in the driver’s seat, it means that – with the right call list and the right approach, you have the power to exponentially increase brand awareness and really get your name out there.
Putting a face to the brand
Another benefit of using the telephone to build your brand is that it gives your company a face and a personality. Everything from the tone of voice you use, to the words you choose will have an impact on how these potential customers view your brand. Get it right, and you could really make your company stand out while building a solid customer base for the future.
Answer instant queries
Unlike other forms of marketing, the telephone gives you the opportunity to answer customer queries instantly. So if one of the businesses or individuals you call has a question about the products or services you offer, you can answer their queries and use the call to demonstrate to them how your product or service could benefit their situation and offer a solution to their needs. If you’d just sent out an email, direct mail campaign, or social media post, you’d never have the chance to argue your case and help customers see how beneficial your company can be.
As the telephone offers an immediate and personal way of communicating with your target audience, it’s a great choice for businesses looking to grow their brand. To find out more about the power of the telephone, contact a member of our team today.