In the late 1990s and early 2000s telecoms company one2one, now T-Mobile, ran a successful campaign in which it asked viewers which living person or historical figure they’d most like to have a one-to-one conversation with. The promotion won over audiences and become one of the most memorable campaigns of the era.
Reflecting both the company’s name and its ethos, the one2one campaign saw stars like Ian Wright, Vinnie Jone and Kate Moss line up to discuss their all time heroes. While footballer Wright chose Martin Luther King Jr. and Kate Moss chose Elvis Presley, Vinnie Jones opted for his wife Tanya as the person he’d like most to have a one-to-one with.
Thinking about who you’d most want to have a one-to-one with, and thinking about what you’d say to your hero if you met them, can help to crystallise your thinking and focus your mind. Although long departed historical figures may not be able to give you any answers, the exercise is a good way to learn more about your own thought process.
Whether it’s a colleague, an employee, a friend or a relative, sitting down for a one-to-one with another person can be very enlightening. Giving you the opportunity to discuss important issues, find out how another person has lived their life and examine your own professional and personal choices, a one-to-one can be incredibly enriching.
Asking the right question
The key to a productive one-to-one is asking the right questions. Not only will the right questions help you to get the most out of the meeting, they’ll also demonstrate to the person you’re speaking to that you’re familiar with them, their work and their ethos. Knowing exactly what to ask in a one-to-one can give you an invaluable insight into your partner’s mind and help you to get a real conversation going.
One-to-ones and telemarketing
If every time you make a telemarketing call you treat it as a one-to-one, you’ll find you get a lot more out of your marketing campaigns. By bringing the focus, the conversation and the connection you experience in a one-to-one to your call, you can engage your prospect in a real two-way conversation, build a rapport and lay the foundations of a mutually beneficial business relationship. By thinking about the questions you’re going to ask beforehand, you can ensure your call stays on point and that you gain valuable information and insight into the person and the business you’re connecting with.
Learning how to make the most out of a one-to-one conversation is an essential part of telemarketing. To find out more, or to learn how to improve the quality of your calls, explore our site today.