Knowing how to make a strong first impression is one of the most important skills in telemarketing. Not only will it help you to start your calls off positively, it will also allow you to begin to build rapport with a prospect and lay the foundations for your future business relationship.
Speak with a smile
One of the simplest and most effective ways to come across well on the phone is to speak with a smile. The prospect you’re talking to will be able to hear the smile in your voice and this will help to get your call off on the right foot.
Sit up straight
Posture also has a big impact on how you come across on the phone. Before you dial, take a few seconds to ensure you’re sitting up straight. Maintaining a good posture when you’re on the phone will help you to come across as more passionate, more focused and more engaged, all things that will contribute to a great first impression.
Do your research
When making telemarketing calls, it’s important to ensure you have a good understanding of the needs and requirements of the company you’re contacting. No one wants to speak to a telemarketer who doesn’t understand their business. Doing even a small amount of research before picking up the phone will allow you to answer any questions with authority and composure. This kind of response goes a long way to assuring a potential client that you’re capable of fulfilling their needs.
Before you pick up the phone, take a minute to think about all of the positive aspects of the product or service you’re offering. Memorise its USPs and try to get yourself excited about what’s on offer. This positivity will automatically come across in your voice and will help the prospect to warm to you.
Listening is one of the most important parts of a telemarketing call. If you lecture a prospect, they’ll soon get tired and could well begin to view you negatively. Failing to listen can also cause a call to come across as too ‘salesy’, another pitfall that will cause clients to switch off.
Instead of launching into some ill-considered “pitch” and talking relentlessly, try to listen. This will help you to have a real two-way conversation with your prospect, build rapport and engage them in a productive call. This isn’t a mass-marketing ploy, but a chance to talk to a decision-maker at a company. Make it count by using your ears.
Put their needs first
Putting the prospect at the heart of the call is a good way to ensure you make a good first impression. Make it all about them by discussing their needs, their requirements and their company structure. You can then use this information and demonstrate to the prospect how your product or service can make their life easier.
Making a good first impression will help your telemarketing call to get off on a positive note and will give you a better chance of success. To find out more about improving your team’s telemarketing skills, explore our site or contact a member of our team.