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Quality  |  Culture  |  Training  |  FAQs

What is telemarketing?

Strictly speaking, telemarketing is using telecommunications to develop business. But at Blue Donkey, we think it should be more. We don’t just talk to potential buyers about what our clients can offer them; we draw then into meaningful dialog about what they actually need. We seek out the best data; we aim to create a fertile matrix of key decision makers and influencers for each organisation; we spend time, often several calls in order to capitalise on the best relationships for our client. In short, by speaking intelligently at the highest possible level Blue Donkey will get under the skin of contacts in order to create the best opportunities for our clients to close.


Isn't it an activity that we could do in-house?

Well, if your team has the correct ongoing training, experience, motivation, time and resources to consistently do it right, then possibly. But in today’s business environment, the cost of getting it wrong can far exceed any perceived savings. Blue Donkey’s clients work with us because they know that they can selectively source our services, that we are the only ISO 9001 accredited organisation in the specialist B2B telemarketing sector, and that when it comes to telemarketing companies, we are ‘best in breed’! Our results usually exceed any possible saving they could make by keeping the effort in house.


What makes Blue Donkey special?

Quite simple really – we have the best people, we have the most response, most effective techniques, and we have clever technology that enables us to focus on our clients better than anyone else. Many of our clients have chosen to work with us even though they hadn’t previously considered telemarketing before or where they have experience poor telemarketing. Why? Because they trust us to speak to their prospective and existing clients in a way that is at least as effective as if they were making the call themselves.


How would you be able to understand the context of our company activity?

This is one of the most important things Blue Donkey does, and what sets us apart from the crowd. We take the time to make sure that we understand everything about your company – from your people, products, and services, to your customers and the market environment. We often begin a project by undertaking a 100-hour pilot test, which provides both intrinsic value and an excellent roadmap for how the overall project should proceed.


Do you use scripts?

Blue Donkey is fiercely unscripted. Although much of our work requires particular questions, we weave this content into the intelligent two-way dialogue techniques that we implement with every call we make. Our people are industry leaders in this field – intuitive, responsive experts who are wonderful communicators and consummate professionals.


How do you regulate your activity?

As members of the DMA, we abide by the most stringent rules of the industry, and are consistent industry leaders in best practice. We are registered under the Data Protection Act and are have achieved the very rigorous global quality standard ISO 9001.


How do we decide if Blue Donkey can help us?

Pick up the phone and give us a call, we’re always delighted to talk to you and discuss your business objectives. We can go over your ambitions for sales and marketing programmes, and look at which areas we could help you meet and exceed your goals.


 

Helping you find your way

Talk to Us Today. Call 01353 724 880 or contact us now.