If you can capture someone’s attention within the first few seconds of your telemarketing call, you’ll have a much higher chance of achieving your goals. If you currently struggle to capture your prospect’s attention, take a look at these tips for grabbing a prospect’s attention quickly and effectively.
One of the best ways to capture someone’s attention quickly over the phone is to be original. By giving them something they’re not expecting, you can disrupt their routine and ensure their focus is entirely on you. Work on effective opening techniques so the start of your call is original, informative and captivating.
Make it personal
If a prospect thinks your telemarketing call is generic or irrelevant to them, they’re very unlikely to pay attention to what you’re saying. However, if you tailor your call to make it personal to them and their business, you’ll be able to demonstrate not only that you care about their needs and requirements, but also that you’ve taken the time to do your homework. Try to mention something specific about their company in the opening few moments of your call. This should make them feel appreciated and allow the conversation to progress with a positive way.
Ask an insightful question
Asking an open question is always a good way to begin a telemarketing call. If you can make that question insightful and interesting, you’ll have a good chance of capturing your prospect’s attention. As you dial the number, take a moment to scan the company’s website. This should provide you with the information you need to find a question that hits the mark.
Keep it simple
Few things can cause a telemarketing call to wither and fade faster than technical jargon and business speak. Instead of trying to impress your contact with buzzwords and long, complex phrases, keep your conversation simple. Use short sentences and make sure your references are accessible and universal. If you can, begin your conversation with a few statistics or facts that concisely demonstrate why your brand is worth paying attention to.
Give them your complete attention
If you want your prospect to give you their complete attention, you need to provide them with the same courtesy. Make sure you don’t become distracted during your call. Try to make sure you listen carefully to their answers instead of trying to think ahead to what comes next. As well as helping you to build rapport with the person you’re speaking to, giving them your complete attention could help you to gain valuable insight into their needs and requirements, something that may help you to build a lasting rapport.
Capturing someone’s attention quickly and effectively is an essential telemarketing skill. To find out more about useful telemarketing techniques, take a look around our site or give us a call and speak to one of the friendly members of our team.