Do you ever feel like your telemarketing campaign is competing with a million other voices out there? If like us you dial call after call, day after day, it can be hard to get past that emotion. It doesn’t help that most markets are in some state of saturation. So we have many competing brands chasing our buyers for attention. These things are, to some extent at least, a reality. An unavoidable one.
At Blue Donkey, our work as a telemarketing agency is very much defined by the fact that organisations outsource their telemarketing campaigns because it’s too difficult to do them successfully in house. So how is it that a business that lives and breathes their product and services can struggle to promote it consistently in house, but a bunch of strangers in another part of the country can? Making your product, service and business stand out in a crowd of others, is the secret to creating telemarketing campaigns that not only win new customers, they build momentum, so your brand resonates in the minds of buyers every time they are making relevant buying decisions.
Don’t be a Me Too
So how can you create a telemarketing campaign that makes your business stand out from all the others in your market? Well first things first, be clear about why you do what you do. You might work for the organisation you work for because you see real potential there. You might have a genuine interest in the problems your product solves, or the opportunity it helps your customers capture. There may be a myriad of reasons why you work where you work but it’s really important those reasons help drive your attitude and behaviours. If you genuinely believe your product, service, or business is a ‘Me Too’, that is, just another player in the market, it will be nigh on impossible for you to produce a telemarketing campaign that’s able to win over the hearts and minds of prospective buyers. At best you’ll dial loads and get the odd one over the line, but volume is not a good strategy for survival in B2B marketing.
Love is all you need
To really understand and feel the love for your business, you’ll need to see it in the context of the competitive forces in your market as a whole. Who are your direct competitors? How can you differentiate your messaging from theirs? What do clients say about your business that gives you a sense of pride and achievement? What are the great things about the work you do as a business? Where do your features outperform your competition? What benefits do you offer your clients? The answers to all these questions will be the source of your energy and the enthusiasm that comes across in the voices of you and your team. You don’t have to be the biggest or the best in your market to drive telemarketing campaigns that work. You just need to make sure your business is dialling calls that have passion, energy, and a genuine love for the work your business does.
Build your army of brand advocates
At Blue Donkey, our precious family of clients deliver a simple brief that contains data such as the features of a product or service, and what it does for customers that’s helpful. We use that brief to extract every positive factor possible and build this into a narrative that celebrates the organisation and their abilities. So when we dial calls, they don’t fail to infect buyers with the zeal and passion that drives our telemarketing campaigns and teams. As the calls build over weeks and months of follow-up activity, where you speak with a buyer, gain consent to speak again at a timely point, one by one all those separate interactions in the broader telemarketing campaign build to win trust, and grow an army of advocates, that not only buy from you, they go on to recommend your business to others.
It’s also really important to remember that you can only build an army of external advocates if you celebrate and value your army of internal promoters. At Blue Donkey, the most precious and valuable resource we will ever have, is the dedication, care and skill of our people. If you respect and treasure the role your people play, your brand will benefit by sheer virtue of the discretional effort your people inject into their work. Only then will your brand and your telemarketing campaign really stand out from the crowd.