Market research is an integral part of running any successful business. Informing product development and marketing campaigns, market research helps you to ensure you’re making the right products for the right people. In order to guarantee your market research is as valuable and as informative as possible, you need to be asking the right questions. This will help you tailor your calls and make your campaign a success.
Does the contact fit your demographic?
One of the most essential things you’ll need to learn from a market research telemarketing call is whether the contact is from your chosen demographic. If the business you’re talking to falls outside of your target criteria, any information you garner during the call will be largely irrelevant and won’t help to inform your campaign. Ideally, you should have a quality, vetted list. However, it’s still important to ask the right opening questions if you want to ensure your contact fits your demographic.
Is there demand for your product?
In most cases, the main purpose behind a telemarketing market research campaign is to learn whether there is demand for a new product or service. Your telemarketers will need to be able to explain the concept behind your product or service succinctly and clearly. They’ll also need to be able to interpret various responses in order to distinguish between polite interest and genuine enthusiasm. As all business leaders know, conducting market research during the development of a new product or service is essential, especially if you want the finished product to appeal to the right target audience.
What are your contact’s business needs?
Talking to a contact over the phone offers telemarketers a fantastic opportunity to learn a little more about the people they’re speaking to. By asking insightful questions, listening to the answers and getting a meaningful conversation going your telemarketers can get under the skin of the people they’re speaking to and get a real feel for their needs and requirements. Have your telemarketers tailor their questions to find out how the products and services you offer fit in with the specific needs of the prospect. The more they can learn about the requirements of the business they’re speaking to, the more it will enrich and inform your market research campaign.
Where can your business broaden its appeal?
As well as ensuring your business is meeting the current needs of your target audience, you need to know how you can improve the products and service you offer in the coming years. Even if you’re not planning to expand your operations in the near future, understanding where you can improve and diversify the products and services you offer will stand your business in good stead for the future.
To learn more about effective market research and telemarketing campaigns, take a look around our site or get in touch with a member of our expert team.