The 14th century truism, mighty oaks from tiny acorns grow, reminds us that sometimes a single humble act or effort can lead to something big, strong, and significant in our lives. It’s designed to encourage us to keep going with the small steps we take. This is never truer than in the world of marketing where hundreds of tiny routines collect together in a way that builds sales, customers, brands, and creates jobs. Sometimes that big flurry starts with a simple call. B2B lead generation companies are often the source of those tiny actions and efforts that collectively sew the acorn for those amazing big oaks to grow.
Now more than ever, the sentiment that we should all just keep going matters. It helps to be reminded that great things can come from small, apparently insignificant beginnings, like selecting a record, or the making of a phone call. For B2B lead generation companies like Blue Donkey, growing successful projects starts with simple data selection, understanding what’s special and interesting about a client business, creating vibrant and engaging messaging, then using that to propagate buyer trust. These actions are the essence of growing strong, productive campaigns.
Choose the right terrain
Selecting the right place to grow a brand is as important to its success as the product or service itself. One of the first questions we ask potential clients at Blue Donkey is, who are you aiming to target with your business. This is because B2B lead generation companies understand the importance of targeting, and how complex the targeting question can be. For example, you may have a business with broad appeal, which can ostensibly sell something relevant to any organisation, irrespective of size, type, sector etc. However, the question of targeting isn’t as simple as, who can you sell to. It’s actually more about, who you ‘should’ sell to. The answer to this is that you should target customers who will convert to higher-value sales, longer-term relationships, faster sales, or maybe a combination of all. The point here is, there should be a targeting strategy underpinning these decisions.
Sunshine is good for growth
Creating the right conditions for a business to grow is of course one of the key functions of marketing. Building messaging that resonates with the right target buyers, and then ensuring the prospect experience is good enough to convert sales is something B2B lead generation companies do every day. However, the good work doesn’t stop once the lead is generated, that’s really just the beginning. Once the lead has converted the bigger task begins, to transform them into customers for life. Sunshine and care aren’t just for buyers though. If you want your business to make happy and satisfied customers, you need happy and satisfied staff. That doesn’t necessarily mean you have to pay them lots of money. So many employers pay good and treat bad, this is just danger money. It’s high risk for high reward and generally not sustainable for a business that seeks to grow with pride. Creating a genuine happy factor is about the simple food of the soul. Saying thank you, recognising achievement, and catching people doing right, not wrong.
Nourish with the right feeds and be patient
It can take years for the mighty oaks to grow. Sunshine and happy thoughts help. Taking a genuine interest in what potential customers need, taking the trouble to work at their pace, timely follow up calls, gaining opt-in consent and then respecting the privilege that allows. These things are all part of the story. Regular plan – act – review cycles and careful measurement of metrics will be mission-critical. To understand what works for a particular audience, asking questions and listening carefully to answers, and diligently managing data flows. All these things help build momentum and measure the effectiveness of your project so what happens tomorrow is guided by today. These robust routines are relevant to B2B lead generation companies but actually, they are just as important to any business.