Thanks to changing technologies and ever-improving techniques, outbound telemarketing has continued to improve in quality and reach with companies specialising in the area now able to produce consistently strong results. Businesses around the world still rely on outbound telemarketing to find leads, make sales and improve brand awareness and the industry shows no signs of losing its popularity any time soon.
In fact, according to a recent report from Transparency Market Research, the growth of outbound telemarketing is set to soar in the coming years with developing regions and industries driving the boom. Between 2017 and 2025, the market is projected to expand at a CAGR of 3.7%, an impressive rate for such an established industry.
Outbound telemarketing in Europe
Although the growth of outbound telemarketing in some more developed regions like North America isn’t expected to be very significant, in Europe it’s another story. The outbound telemarketing industry in Western Europe is expected to see very strong growth in the coming years with the report predicting that the UK, Germany and France are among the regions that will experience the highest levels of growth.
Outsourcing for quality
Outsourcing has always been integral to the telemarketing industry. However, increasingly we’re seeing more and more companies outsourcing for quality rather than affordability. Instead of using a specialist company in order to save money, businesses are turning to specialists in order to ensure their telemarketing is as high quality and as effective as possible. Treating telemarketing more as a professional service than a ‘one size fits all’ marketing solution is helping many businesses to achieve their goals. Using a specialist service allows businesses to hone their message, take advantage of niche technologies and use telemarketers who are skilled and experienced in the areas.
For a lot of businesses, one of the key benefits of outsourcing their telemarketing is the flexibility and responsiveness it offers. As The Balance says, “Call center outsourcing allows a company to be flexible to changing needs.” During peaks in demand businesses can increase their spending on telemarketing and cut back their budget during quieter periods. What’s more, as long as businesses hire experienced and skilled telemarketers, their outsourcing partner is likely to get better results than they could themselves.
How outbound telemarketing could help your business
The outbound telemarketing industry continues to grow because the sales technique has a huge amount to offer. Businesses can use outbound telemarketing to contact an entirely new customer base, raise brand awareness, boost sales and promote their products and services. Done well, the technique can produce great results and help businesses in a wide range of industries to achieve their goals.
If you’re considering using outbound telemarketing as part of your marketing strategy, we can help to make your campaign a success. To find out more, or to learn about effective and innovative telemarketing techniques, explore our site or get in touch with a member of our team.