If you’ve ever done any telemarketing, you’ll know that it has its challenges. Getting your foot through the telephonic door takes skill and energy. Dealing with objections, building a rapport, and working to close a sale can easily and quickly exhaust you. If you don’t get the results you were anticipating, or experience a run of unsuccessful calls, telemarketing can begin to be a source of stress. Learning how to push through these tough times can help you to improve the results of your telemarketing campaign and make the job itself a lot more enjoyable.
Hitting the wall
When you make a run of unsuccessful telemarketing calls, it can be all too easy to feel like no one’s in, nobody wants to talk to you and that you’re getting nowhere fast. This is what’s known as ‘hitting the wall’ and is something that happens to everyone involved in telemarketing, at some point in their careers. Recognising when you’ve hit the wall, and learning how to overcome it, will help to keep you motivated and ensure your telemarketing campaign is a winning success.
Increase your output
One of the best ways to get over your slump and beat the wall is to increase your output. Dial faster, make more calls, and increase the success of your attempts. By increasing your speed, you should find you have more successes in a shorter space of time.
There are a number of things that happen when you increase the rate at which you’re working. For a start, you’ll be too busy to feel ‘down’ or frustrated. What’s more, as you begin to have more success, you’ll feel more motivated and more energetic. This will come across in your voice and potential customers will be more likely to get a positive impression of you and your business. This will give you a better chance of making some valuable leads.
Create realistic expectations
A good way to avoid feeling frustrated during a telemarketing campaign is to set yourself realistic expectations. As Small Biz Daily puts it:
“Before embarking on any campaign it is essential to review what expectations you may have, if you aren’t realistic there is the possibility that you will become disappointed if the campaign doesn’t perform how you expected.”
If you’re not sure what sort of success rate you should be aiming for, speak to marketing professionals about what results you can realistically expect from your campaign.
If you’re having a run of bad luck in your telemarketing campaign, don’t let yourself get bogged down thinking you’ve lost your touch. Instead, simply increase the rate at which you’re working and devote even more energy to your calls. You should find your luck turns around before you know it.