The importance of a dress code in the workplace should never be underestimated. Helping to give your office a professional feel and your business a strong identity, a dress code can make a huge difference to the way that employees interact with customers and colleagues.
Whilst the trend over the past decade has been for businesses to adopt an increasingly relaxed dress code, this could be causing havoc with your B2B telemarketing results.
As telemarketers rarely talk to their customers face to face, many companies have a relaxed dress code for employees working on the phones. However, even though these members of staff aren’t dealing with customers face to face, the way they dress is still incredibly important. Impacting on their telemarketing approach and their professionalism, a dress code could make a big difference to the success rate of your telemarketing team.
How ever many telemarketing calls a person makes, being on the phone always remains slightly unnerving especially if like Blue Donkey you work in a B2B context. A great way to boost confidence and come across as more professional is to dress appropriately for the office. A smart dress code helps telemarketers to stay disciplined and manage metrics. This is because we all feel more confident and more purposeful when we look the part.
Helping you think outside the box
Creative thinking is an important part of telemarketing. A lot of the time, telemarketers need to adjust their approach to suit the customer they’re speaking to and need to find ways to relate the benefits they’re offering to the needs of their target audience. As @Inc says, “Professional dress, one study found, increases abstract thinking and gives people a broader perspective. So that tie might actually be switching on your creativity button.” This means that the clothes you wear to work could have a real impact on your telemarketing results.
Building your persona
A lot of telemarketers create professional personas when they’re working on the phone. This helps them to feel more confident and to connect with the customers they speak to. Putting on a suit, tie or other smart outfit will help to transform employees into professional telemarketers.
Maintaining your brand
Not only does dressing the part help to boost a telemarketer’s confidence and help them to think outside the box, it also helps to strengthen and maintain your personal brand. A strong personal brand can help telemarketers in a number of ways including when it comes to objection handling. As objection handling is a core telemarketing skill, this can make a real difference to the impact that your telemarketers have.
Although at first glance a dress code may not seem that important in the world of telemarketing, in reality, it can make a huge difference especially in B2B. If you feel your team could benefit from a boost in confidence, creativity and company pride, why not introduce a dress code to your office and see just how much of a difference it can make?
To find out more about optimising performance give Blue Donkey a call on 01353 724 880.