WHY CHOOSE BLUE DONKEY?

We have a long history of creating powerful new opportunities for successful brands, some of which have been a part of our client family for two and half decades.

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How We Are Different

Blue Donkey has mastered the art of truly intelligent calls which capture the attention and interest of senior business decision makers. We have a long history of creating powerful new opportunities for successful brands, some of which have been a part of our client family for two and half decades. They select Blue Donkey as their outbound voice because they trust us to deliver against their key success factors. Transparent reporting and useful MI, to the minute, to the dial, means everything is laid bare and open. By maintaining a close eye on ROI we put clients in the driving seat ensuring we are always aligned and in synchrony with their objectives. It’s not just about leads, relationship building is fundamental to getting through the right doors. Quality of dialogue crafted through the exceptional training of our teams is the pivotal factor that puts clients face to face with their most influential buyers and leaves the right brand impression behind. Our teams are specialist outbound B2B communicators, trained to be the sharpest tools in your box. To them, telemarketing is a profound science. Their training, dedication and passion deliver extraordinary campaign outcomes that reflect the high standards you set. Working across all six continents where we have to, Blue Donkey has the right voice for your business.

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What’s in a Name?

When Blue Donkey founder and MD Sureya Landini identified a gap in the market for a telemarketing product that was more like the calls a client would make in their own four walls, she also discovered that her four walls were actually a pub in years gone by. According to local folklore, the original Blue Donkey building, was once a 17th century tavern frequented by local villagers. Even then, Blue Donkey’s offering had to be highly differentiated, since it was rumoured to be one of fifteen taverns in the small Ely hamlet of Wilburton.

From inception, Sureya’s business was overwhelmed with demand, so taking the time to reflect on a suitable name simply didn’t happen. Instead, clients who heard the story of the little lonesome inn took it to heart, and called her enterprise Blue Donkey. And for 25 years the image of a little blue donkey has become synonymous with Intelligent Telemarketing and great calling campaigns. This has meant clients remember and return year after year, in fact, several members of the Blue Donkey client family have been with the business since day one. The name has certainly helped the business stand out from the crowd and define itself as a unique breed!

Sophisticated Training

At Blue Donkey training is so much more than just communicating and coaching the right competencies, it’s deeper, much deeper.

Blue Donkey is a telemarketing force for good – and we’re delighted to be disruptive

Our road map for learning starts with exploring the relationships between how people think, and how that influences their communication, emotion and performance. We model our learning and thinking around high expectations, so people do well because they expect to do well, and they’re supported by the right tools to help them do so.

In telemarketing the right sentiments are more important than the right words

For two decades Blue Donkey have been writing, testing and continuously developing training that captures the essence of a product or service and draws key decision makers into two-way dialogue intelligently and without the prosaic methods used by large call centre operations. No prompts, techno-talkers and of course no scripts, in fact, anything that impedes true human to human interaction can’t be truly intelligent telemarketing.

In telemarketing agency terms, small and select yields eloquence, where large and prosaic suggests ham-fisted and bad for business.

Promoting the right behaviours is of course critical to success, and equally so is ongoing performance management. By setting high benchmarks, SMART goals, non-invasive metrics, and sensitive coaching, teams always know what great performance looks like, and how their contribution compares. Staff who feel their performance matters and their competencies are being constantly invested in becoming powerful assets.

Training is an immersive part of our daily working routine with several activities designed to constantly build and cross-fertilise learning. Our bespoke technology provides team leaders insight, enabling them to spend more time coaching and praising their team, rather than collating and interpreting figures. Blue Donkey’s award-winning training and development programmes have borne a truly unique brand that’s supported some of the world’s best brands.

Build Performance

Customised and Granular Reporting & MI

We know that you need to trust the telemarketing company you partner with completely. That’s why at Blue Donkey, we customise our services to support your needs. We go above and beyond the call of duty to exceed your expectations, every step of the way.

Complete campaign transparency means you get:

Blue Donkey’s technology makes a series of comprehensive and meaningful reports available at the touch of a button, providing our clients with an incredibly detailed level of information in an accessible format. Our exclusive technology exists to support your every need and offer total transparency right down to the last minute of your campaign. The mere mention of “automation” in the telemarketing context can strike fear into the hearts of businesses! At Blue Donkey, we do NOT use automated diallers! We do NOT use predictive diallers! And we do NOT use scripting technologies of any kind! However, we DO ensure the very best practice in B2B marketing. In fact, Blue Donkey’s 10-year contribution to DMA (Direct Marketing Association) guidance means our voice has become a force for good in the telemarketing industry helping to raise the bar for best practice, not just basic compliance. Complex logging protocols and our robust, scalable, and secure infrastructure ensures both the ability and flexibility required to integrate with our clients’ systems. At Blue Donkey, we host our own databases internally for maximum control and client confidence, but we have the ability to link in and synchronise with most other mainstream CRM packages.

Every facet of your project is discussed with you on a weekly basis to ensure you are fully appraised and in control of every step in your project. We’ll talk you through the metrics, the outcomes, the data performance and any interesting anecdotes we find on your front line. In fact, you will feel like we are working for you from the next room!

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Data and Databases

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Data – We Know Data Is The Lifeblood

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I want success

The Company We Keep – Our Clients

Blue Donkey has been helping clients power-up their most exciting events for the last two decades. Our professional and responsive style means each invitation will be individually tailored to create the best appeal and extend the warmest welcome. We’ll help ensure maximum possible success from your investment by qualifying attendance, and supporting the activity with daily metrics and management.

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BLU LRQA
BLU Lloyds
BLU HBoS
BLU GE
BLU Fujifilm
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BLU azzurri
BLU AkzoNobel
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BLU Capita
BLU Cambridge UP
BLU Domino
BLU EEDA
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BLU Friends Life
BLU Granta
BLU Homebase
BLU Intervet
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BLU Moneycorp
BLU PerkinElmer
BLU Roche
BLU Smart421
BLU Snap on
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Our Team

Blue Donkey has been helping clients power-up their most exciting events for the last two decades. Our professional and responsive style means each invitation will be individually tailored to create the best appeal and extend the warmest welcome. We’ll help ensure maximum possible success from your investment by qualifying attendance, and supporting the activity with daily metrics and management.

Sureya Landini

Sureya Landini
Managing Director

Trainer, tele-agency, and consultant for a broad blue chip client base.

Sureya Landini

Sureya Landini
Managing Director

Trainer, tele-agency, and consultant for a broad blue chip client base.

Sureya Landini

Sureya Landini
Managing Director

Trainer, tele-agency, and consultant for a broad blue chip client base.

Sureya Landini

Sureya Landini
Managing Director

Trainer, tele-agency, and consultant for a broad blue chip client base.

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100% of Clients Would Recommend Blue Donkey to a Friend or Colleague.

Get in touch. We’ll call you back for your tailor-made approach.