As telemarketing is an established part of the business world, there are some notable clichés that decision makers have heard too many times. Using these tired phrases and overused ruses in your telemarketing calls could cause the person you’re speaking with to write you off completely, before your business relationship has even begun.
‘I’m not selling anything’
Never begin a telemarketing call by telling the prospect that you’re ‘not selling anything’. Both you and they know that this is untrue and it’s guaranteed to get the call off on the wrong foot.
Even if the main goal of your current call isn’t to sell a product or service, the chances are you’re hoping to make a sale further down the line. Otherwise, why would you be getting in touch? Avoid using this tired phrase in your telemarketing calls if you want to stay on the right side of the decision maker and lay the foundations of a long lasting business relationship.
‘It’s completely free’
Again, the vast majority of decision makers will have heard this one a thousand times before and all of them know it’s never 100% true. Even if you’re offering an initial product, service, or estimate for free, prospects know this is a tried and tested tactic to move them towards future commitments. As @B2Community says:
“Veteran executives and gate keepers think of this as a ploy to set up a sales meeting, where they have to listen to a lot of sales pitches.”
‘You won’t find it cheaper’
Unless you’re absolutely sure you offer the cheapest products or services on the market, this is another cliché to be avoided. Even if your goods do offer the best value, telling prospects you’re the cheapest around can give the impression that you cut corners in other areas. Some may also see it as a sign of desperation. Instead of talking about ‘cheap’, talk about ‘value’.
‘I’ll be honest with you’
Although you may think this frequently used phrase builds rapport and trust with the person you’re speaking to, in many cases the opposite is actually true. When prospects hear this phrase they may well assume that, up to that point, you haven’t been honest with them. This could cause them to doubt all of the information you’ve provided and the claims you’ve made, putting them off using your products and services. This phrase could also imply that you’re not honest with other potential customers, something that doesn’t reflect well on either you or your business.
Avoid the Cliches
If your telemarketing team are talented, well trained and experienced, they won’t have to fall back on tired phrases or sales clichés when speaking to a prospect. To find out more about improving the quality of your telemarketing calls, or for more information on how we can help you to boost the results of your telemarketing campaign, take a look around our site to contact a member of our team.