B2B Specialist Sectors
Every Blue Donkey project is built around the unique and distinctive needs of each individual client.
Every Blue Donkey project is built around the unique and distinctive needs of each individual client.
We recognise that different sectors are influenced by their own set of market forces and idiosyncrasies. Our 25 years’ experience includes engaging with some of the most exciting sectors in the global economy. Being based immediately outside the Cambridge University bubble has given us an excellent set of credentials to perform across sectors such as science, manufacturing and finance. Our setup process is unique in the market, in that it seeks to build the service entirely around clients’ long-term business goals and objectives. We read and build upon what’s happening on the frontline from the get-go and every step is informed by the last step. We never take a brief and run off into the sunset until your project is completed. Our constant cycle of ‘plan, act, review’ will inform you right down to the last keystroke about how your project is performing and where to find the most magic.
Whether your project has a huge potential universe and a low individual value (so you need lots of small conversions) or whether your buying universe is only a handful of companies with a huge potential order value – we have the skills and experience to do both. Whatever the value of your product or service, how your message is inserted into the mind of buyers will matter to whether or not they buy from you in the future.
We have satisfied all requirements to become fully registered on the FSQS (Financial Services Qualification System) supplier qualification system, as set out by participating buying organisations. The FSQS Registered Mark is valued by some of the largest purchases in the financial sector and indicates that we have gone through the process required to demonstrate our commitment and credentials to the industry. The FSQS is a community of financial institutions collaborating to agree on a single standard for managing the increasing complexity of third and fourth-party information needed to demonstrate compliance to regulators, policies and governance controls.
FSQS is managed by Hellios Information who are experts in Supplier Information and Risk Management.
The financial services industry is complex and ever changing. Financial decision makers such as Managing Directors and Finance Directors are a difficult bunch to reach out to. In fact, on average it takes between 8-16 dials to reach one! At Blue Donkey we will make sure that we maximise the opportunity by making the call an intelligent and compelling one that captures the buyers need and stipulates exactly how those needs can be met. Some of our leading client testimonials are from our financial services partners based on the quality of leads they receive. This is the reason many come back to us year after year, after year, as they move to different companies and build their careers in the financial services sector. We have long-standing experience speaking with SMEs and corporate level key decision makers to understand their requirements and discuss their appetite for deposits, loans, credit insurance, factoring, FX, and insurance to increase and solidify their market share.
Having worked for some of the country’s top business banking brands, our specialists can help you across a number of different financial service products including:
Our portfolio of global projects means we are dialling all over the world, every single day. Our experienced teams are able to take on board a complex brief and distil it down to the major business benefits for each laboratory, hospital, or production decision maker that we speak to.
Our experience spans the entire supply chain, from the product development testing stage, to the production line, quality control, and beyond. We build a project around you, so we flex according to different time zones and operational requirements. We understand that engineering managers might be in noisy environments or operational directors are not always desk-based. We will ask about the numbers of production lines, operational sites, conditions that might impact the capital equipment they might look at. We will probe the issues that are important to the brand we are discussing, such as innovations, capacity, R&D, to make accurate and purpose built decisions. Our team is fully conversant with different operating models and production methods, such as JIT (just in time), Kaizen, Agile, Six Sigma etc. Whether we are discussing a consumable that uses an entirely new mineral to do its work, or a piece of capital equipment that changes the face of an operation, or from something costing £1, to many hundreds of thousands of pounds;
We galvanise our experience to get you the results you need.
Here at Blue Donkey we are not techies. We don’t drill down on feature after feature. When we work on a technology product, we are all about the deliverables; we focus on benefits the technology brings such as ease of access, time savings, or cost savings. We speak intelligently in plain English about how your innovation, be it hardware, software, or SaaS, can make a difference to its user organisation.
Whatever service you offer, we can take your message to market with extreme confidence and competence.
Service industries account for around 80% of the UK economy and 79% of UK GDP. As an SME, we understand that the triggers for making a buying decision will be fundamentally different for one business than it is for another. This is why, if you are targeting these organisations your call needs to be better than ‘good’, it needs to be intelligent. We will get under the skin of each individual decision maker to understand the need of their unique commercial backdrop. By doing so we’ll put your product on the table in a way that demonstrates the best possible fit to the buyer. The service sector is the vital part of the economy that doesn’t provide tangible goods, therefore, the quality of the people that potential customers encounter during your marketing cold calls will be inextricably entwined with how they see your brand.
We are the trusted voice of some of the UK’s most prestigious brands, let’s take your service to market with a smile!
Whether you provide heavy construction equipment, capital assets, building products, or components, we have over 25 years’ of experience working in this vital sector. It is widely reported that infrastructure projects will be a major control lever in the Governments plans to help the country recover from both Brexit and the pandemic.Tell us who you want to target, we will find the data, source the most influential decision makers, and engage them about what you can do differently. We can use subscription-based construction sales leads or local authority MI (market intelligence) or we can create records from scratch using our own research methods.
We will build your data, galvanise your market and lift your business to great heights!
Whether you supply crop protection, animal health, horticulture, forestry, equine, or farming, we are highly experienced in reaching and communicating with this broad industry. These decision makers are often hard to reach, so we ensure activity is centred around a decision makers needs rather than our need to operate a 9-5. These buyers are an excellent example of how scripted calling will not represent your brand in the right way at all. Maybe you can help a farmer increase their yield, maybe you can help manage parvovirus, whatever your offering you’ll want the most intelligent voice and an unscripted call made at the right time. You might want to increase sales or market to new prospects, you might want to understand what your customers are thinking. For telemarketing, or market research, our brief is ostensibly the same – find the right buyer, understand their priorities and effectively communicate about how we can meet their needs.
We’ll feed your business with a healthy pipeline of new growth!
Life Sciences are responding to massively changing global landscapes and as an organisation working in the Cambridge university biotech bubble for the last 25 years, we can help you take your innovation to the organisations that really drive progress and bring discoveries to life.
Whether yours is a medical technology, biotech, or life science we understand how the heart of this important sector beats.
Working with public sector organisations can be lucrative but daunting, so to have the best chance you need to communicate with key decision makers in a way that resonates specifically with them and with strict adherence to standards. The UK has 25 counties with 192 individual boroughs, districts, or councils. Additionally, there are 9000 parish and town councils. We use systematic methods to ensure that your brand goes in front of the right decision making contacts. This means putting your message in front of the right person can be more difficult than if you were targeting the private sector. When you do get through your voice and your words better be intelligent enough to be worthwhile for the person to take your call. It takes time, diligence and know-how to penetrate the complex decision maker units in Central Government, Local Government, Higher Education, the NHS hospitals, Trusts, and GP Surgeries.
If your organisation is involved in the broad spectrum of education and training we understand it can be tough to identify and reach the precise target audience your product needs. From the targeting of state schools, the independent sector, adult learning environments to organisation-based learning and development, each has a unique set of requirements and challenges. We will test the most appreciated and fertile target groups and then build data that captures that market and its decision makers end to end.
As qualified trainers we understand the facets of learning and training organisations, and because we know these industries so well we are proud to say our projects always get a gold star!
The pandemic has changed the transport, automotive, and shipping industries dramatically. We can help you understand the needs of this market and communicate your message to buyers. Whether it’s market research or appointment setting, we will help you gain traction with potential new customers quickly and effectively.
At Blue Donkey we recognise that to power the world for the next 100 years, the economy needs sustainable and climate-friendly energy solutions. As the energy sector is gearing up for accelerated and fundamental change, Blue Donkey can help you galvanise that change by getting your message in front of the right buyers.
From solar, heat pumps, to water technologies and smart charging we have the experience and energy to turn your prospects into customers.
As disruption continues to test the retail sector, the presence of robust EPoS, reward, retention, or online systems play an even greater role in drawing us out of the pandemic. Our retail clients have always challenged the status quo, keeping pace with shifting demands and changing technologies. We are immensely proud to support this sector with the highest standard of intelligent calls aimed at C-Suite buyers and their complex decision-making units.
Put our telemarketing experts in your shopping cart today!
For organisations with a global presence, Blue Donkey is the number one choice for your outbound and inbound B2B telemarketing needs. Whether you are an international business requiring a UK presence or an organisation targeting international prospects, our suite of services will provide full end-to-end support. As English is the common language of science, technology and other major industries, all of our projects are all in the English language but can span different time zones as required. Whilst some organisations claim to provide foreign language services, we believe this would fundamentally impair the quality and management systems that an effective intelligent telemarketing solution requires.
We firmly believe that intelligent telemarketing requires the caller to be speaking in the language in which they are fully conversant.
An excellent lead , all the sales people were very pleased with this as it was exactly the type of opportunity they are looking for; prospect site, heavily involved in competitor and looking to change! Fits the brief perfectly…
You’ve made contacts with the right people, and the meetings you’ve set up have been on target every time! Paul has made a consistently good impression in his calls, I could not have asked for a better partner throughout.
Jane said “money spent with Blue Donkey is going to be more money back in our pockets, we are delighted … we have had eight converted clients from the appointments booked this year so far.”