Category Archives: B2B Telemarketing

Databases That Power Intelligent B2B Telemarketing

Intelligent databases for B2B telemarketing Intelligent databases turn calls into conversations. When your records are

Voice of Customer (VoC): How to Embed Real Customer Insight into Your B2B Strategy

Short version: Voice of Customer (VoC) is a dedicated project. It’s a deep, structured programme

Authentic telemarketing: from first hello to qualified appointments

The short version Authentic telemarketing works when every call is proposition-led, emotionally intelligent, and focused

The magic open questions in telemarketing

Open questions in telemarketing: get prospects talking (and surface BANT insight) The short version: In

BANT qualified leads for blue-chip B2B: reporting boards can trust

BANT qualified leads The short version: If you’re a large B2B enterprise (typically £20m+ turnover),

Dealing with Rejection in B2B Telemarketing (2025 Guide)

Why rejection is part of B2B telemarketing When you work in B2B telemarketing, rejection is

Payne’s B2B Relationship Ladder: 5 Steps To Turn Prospects Into Advocates (2025 Guide)

Why Payne’s Ladder still matters in 2025 Modern B2B buying is omnichannel, but human conversation

How B2B Telemarketing Evolved (and What Works in 2025)

The short version | The evolution of B2B Telemarketing B2B selling has shifted from activity-heavy,

Why Blue Donkey Works from Propositions, Not Scripts | Authentic Telemarketing

Why Blue Donkey Focuses on Authentic Telemarketing? In the world of B2B telemarketing, authenticity is

The Role of Sentiment in Your B2B Sales Strategy

Why Sentiment Should Drive Your B2B Sales Strategy In B2B sales strategy, the power of