Category Archives: BANT Qualified Leads in B2B

Authentic telemarketing: from first hello to qualified appointments

The short version Authentic telemarketing works when every call is proposition-led, emotionally intelligent, and focused

The magic open questions in telemarketing

Open questions in telemarketing: get prospects talking (and surface BANT insight) The short version: In

Qualified appointments vs BANT qualified leads

What enterprises should measure (and why) The short version: Not all meetings are equal. Qualified

BANT qualified leads for blue-chip B2B: reporting boards can trust

BANT qualified leads The short version: If you’re a large B2B enterprise (typically £20m+ turnover),