Category Archives: Customer Insight & Research

B2B market research by phone – Business woman talking on mobile phone, smiling and looking at camera. Shallow depth of field.
B2B market research by phone: de-risk your 2026 plan with conversations that count

B2B market research by phone If you’re finalising budgets, B2B market research by phone gives

30
Oct
Voice of Customer in B2B—marketer capturing buyer language and priorities during a meeting
Voice of Customer (VoC): How to Embed Real Customer Insight into Your B2B Strategy

Short version: Voice of Customer (VoC) is a dedicated project. It’s a deep, structured programme

01
Oct