Category Archives: Data & Targeting

successful telemarketing campaigns – whiteboard call flow sketch with proposition questions next step
Successful telemarketing campaigns: 5 fixes that actually work

Successful telemarketing campaigns: 5 fixes that actually work If you want successful telemarketing campaigns, drop

13
Nov
AI chat agents vs human telemarketers – robot at laptop with two sceptical colleagues observing
AI chat agents vs human telemarketers: will bots replace people?

Will bots replace people? Short answer: no. AI chat agents vs human telemarketers is not

06
Nov
B2B market research by phone – Business woman talking on mobile phone, smiling and looking at camera. Shallow depth of field.
B2B market research by phone: de-risk your 2026 plan with conversations that count

B2B market research by phone If you’re finalising budgets, B2B market research by phone gives

30
Oct
B2B customer segmentation – clustered sticky notes on desk with woman planning on notepad
The importance of segmentation in intelligent telemarketing

B2B customer segmentation Short version: B2B customer segmentation helps your callers speak to the right

22
Oct
Intelligent databases for B2B telemarketing – connected portraits representing business contacts and data segmentation network
Databases That Power Intelligent B2B Telemarketing

Intelligent databases for B2B telemarketing Intelligent databases turn calls into conversations. When your records are

10
Oct