Just because you’re not speaking to customers face to face doesn’t mean you can ignore your posture during a telemarketing call. Although they may not be able to see you sitting with your shoulders back, spine straight and chin up, they’ll be able to hear it in your voice. This can make a huge difference to how you come across. As Call Centre Helper says, “The body also has a massive effect on our breathing pattern which in turn has a massive effect on the way the words are spoken.”
Learning how to improve your posture, and then ensuring you implement these improvements, will help you to come across as more confident, engaged, and energetic during your telemarketing calls.
Projection and breathing
Just like a wind instrument, the body produces its clearest and loudest sounds when you’re standing tall or sat up straight. Straight lines help the breath to travel through your body and make it easier to project your voice, two things that are very important for effective phone communication. Before you pick up the phone, or when you’re dialling, make a conscious effort to draw your shoulders back, put your chin up, and sit up tall. If you struggle to maintain this posture throughout your call, try standing up. This should help to re-energise your body and keep your voice clear and engaging.
Maintaining a good posture during the working day has been shown to help boost your energy levels. Your body will respond to your dynamic posture and you’ll feel more awake and more engaged as a consequence. If you’re currently struggling to maintain your energy levels throughout the day, this could be a great way to give yourself the boost you need.
Another major benefit of sitting up, looking up and breathing during a telemarketing call is that you’ll sound more confident. Your potential customers will interpret this confidence as expertise and will therefore be more likely to take everything you say on board. Confidence and energy will also help to make you sound more enthusiastic. Customers are likely to pick up on this enthusiasm during the call. Whether they realise it or not, it will influence their decision making and could be the crucial factor that convinces them to give your company a chance.
Although your customers can’t see you, posture is still an incredibly important part of telemarketing. Making just a small adjustment to how you sit and how you breathe when you’re on the phone can translate to real changes in how you come across. With so much to gain from such a small change, posture is one thing that no telemarketer can afford to ignore.
Find out more about improving your telemarketing technique by getting in touch with a member of our team.