Though we’re always looking for ways to innovate, push the boundaries, and improve our telemarketing techniques – sometimes we have to admit the oldest techniques in the book are there for a reason. One tried and tested approach, that really does make a difference, is smiling while you dial. A great way to improve the quality of you calls, connect with the person you’re speaking to and make your workday more enjoyable, putting a smile on before you pick up the phone could transform your telemarketing success rate. If you’re still not convinced, here are just a few of the benefits of this fail-safe sales technique.
Does smiling really make a difference?
Though the person you’re speaking to can’t see you smile, they can hear it. The tone, pitch, and flow of your speech will all be affected by your smile, and the contact you’re trying to sell to will hear the difference. This is very important in the world of telemarketing, as we have to rely on our ability to communicate purely over the phone when engaging people, navigating gatekeepers and convincing decision makers.
No one wants to answer the phone to someone who sounds bored, miserable or uninterested. The busy professionals your team are speaking to need to be immediately engaged in the call if they’re going to be convinced by the pitch. If the telemarketer is smiling, those crucial opening sentences are going to be exponentially enhanced, creating a good first impression, engaging the decision maker and giving the call a better chance of hitting the mark.
The vast majority of the information the person you’re speaking to will gain during the call comes from the tone of your voice. If you smile when you dial, the person you’re calling will hear it in your voice and it’s likely they’ll respond more positively to you. The way you speak, rather than the words you use, will help them decide if you’re trustworthy, if you’re genuine and if they can connect with you on a personal level. This will have a big impact on the success of your call and could even be the crucial factor that tips the decision for or against you.
If you want your business to be seen as positive, passionate and energetic, ensuring your team are smiling whenever they pick up the phone is a great place to start. If every interaction a business has with your company is engaging, positive, and fun, they’re much more likely to feel a connection to your brand and use your company in the future.
Sometimes, the simplest techniques make the biggest difference. To find out other methods for improving the quality of your telemarketing calls, contact Blue Donkey today.