Category Archives: Telemarketing Strategy

How to build a compelling case on the phone

Throughout your call, you should be working to build a compelling case on the phone

Telemarketing questioning techniques – treat questions like wishes

Treat questions like wishes—use them where they count Questions are the engine of a good

Pitch, Pace and Tone for B2B – The Psychology of Trust

Why pitch, pace and tone make or break B2B calls The words matter—but pitch, pace

Successful telemarketing campaigns: 5 fixes that actually work

Successful telemarketing campaigns: 5 fixes that actually work If you want successful telemarketing campaigns, drop

AI chat agents vs human telemarketers: will bots replace people?

Will bots replace people? Short answer: no. AI chat agents vs human telemarketers is not

B2B market research by phone: de-risk your 2026 plan with conversations that count

B2B market research by phone If you’re finalising budgets, B2B market research by phone gives

The importance of segmentation in intelligent telemarketing

B2B customer segmentation Short version: B2B customer segmentation helps your callers speak to the right

Sales Call Preparation: Why Less Prep and More Dialling Wins

Sales Call Preparation Great sales calls do not start with an hour of desk research.

Why Blue Donkey Works from Propositions, Not Scripts | Authentic Telemarketing

Why Blue Donkey Focuses on Authentic Telemarketing? In the world of B2B telemarketing, authenticity is