Category Archives: Telemarketing

Telemarketing targets – a successful call isn’t just a lead

Why “lead-only” thinking sells telemarketing short Yes, generating interest matters. But the most useful telemarketing

Telemarketing questioning techniques – treat questions like wishes

Treat questions like wishes—use them where they count Questions are the engine of a good

The relationship between inbound and outbound telemarketing

Inbound and outbound: why they belong together Both outbound and inbound telemarketing matter. Outbound lets

Creating the right pitch, pace and tone for B2B calls

Why pitch, pace and tone make or break B2B calls The words matter—but pitch, pace

Brand building by telephone

Why brand building by telephone still cuts through Brand building by telephone lets you go

How to hire telemarketers: 5 steps that build a high-trust calling team

How to hire telemarketers Short version: To hire telemarketers who actually move the pipeline, recruit

Sales Call Preparation: Why Less Prep and More Dialling Wins

Sales Call Preparation Great sales calls do not start with an hour of desk research.

How to Create the Right Mood Music in Sales Calls

The short version – Mood music in sales calls  Sales calls land better when they

Improve Your Chances of Getting Past the Gatekeeper in B2B Telemarketing (2025 Guide)

Why Getting Past the Gatekeeper in B2B Telemarketing Matters Unless you’re lucky enough to have

Dealing with Rejection in B2B Telemarketing (2025 Guide)

Why rejection is part of B2B telemarketing When you work in B2B telemarketing, rejection is