A growth strategy is a set of principles companies use to increase their market share. A good growth strategy not only gives a company direction, it helps focus employees so that everyone in the business is united around the same goals. Creating a coordinated and fitting growth strategy is, therefore, an important part of business.
Lots of things in life make us happy or sad. Telemarketing is one of those workplace activities many people will actively seek to avoid. Why? Because the knock-backs hurt, speaking to strangers feels uncomfortable, being unable to see the person we’re talking to compromises our senses, or because we’re afraid of saying something silly and
In B2B sales, getting your message right is key to making the right impact on prospective customers. It’s easy to get bogged down in the technical detail of what your product or service offering can do, however, at best this can come across as a list of meaningless features, rather than capture the imagination of
In B2B marketing we devote a lot of time to creating not just todays sales, but a winning strategy for growing orders well into the future. This is because unlike consumer marketing, companies in the B2B arena tend to rely on a lower number of large spend orders, rather than lots of transactional smaller spends.
Despite the myriad of strengths your product or service no doubt offers potential buyers, you’ll still experience some push-back. In sales, we call these objections, and no amount of innovation or so-called USPs can help us avoid them. The manner and confidence in which we deal with objections, however, will play a key role in
In sales and marketing circles there has always been a temptation to think that when it comes to prospect databases, big is beautiful. More data, more potential customers, and more sales: what’s not to love? Using data As personalisation has become more important in consumer sales and marketing, it has also become key to effective
Get the most from your B2B marketing by making your sales message stand out from the competition. Creating a compelling B2B sales and marketing message requires a few magic ingredients and this starts with your messaging. Throughout a call, you will be aiming to build a compelling case for your company. Whatever the aim of
Appointment setting is a key task for the telemarketing company, but it’s also important for all sales professionals. If you use the telephone to develop your brand, persuasion is one of the most powerful tools you have. At Blue Donkey we’ve gathered together a few of our favourite gentle, but powerful, persuasion techniques to help
Over the years, Blue Donkey have tried out lots of different ways of getting telemarketing calls off of the ground. We’ve found by far the best method is the ‘open question’. Simple but effective – this tried and tested technique has been helping the Blue Donkey team to achieve outstanding results year after year. B2B
B2B telemarketing requires a whole host of key skills and competencies in order to be successful. From call openings, getting decision makers involved, questioning techniques, listening skills, and building appropriate responses, to finally closing the deal. A particular area that gets us quaking is B2B closing techniques. Closing a call well is one of the