Blue DonkeyBlog

Authentic telemarketing: from first hello to qualified appointments

The short version Authentic telemarketing works when every call is proposition-led, emotionally intelligent, and focused

Sales Call Preparation: Why Less Prep and More Dialling Wins

Sales Call Preparation Great sales calls do not start with an hour of desk research.

How to Create the Right Mood Music in Sales Calls

The short version – Mood music in sales calls  Sales calls land better when they

The magic open questions in telemarketing

Open questions in telemarketing: get prospects talking (and surface BANT insight) The short version: In

Qualified appointments vs BANT qualified leads

What enterprises should measure (and why) The short version: Not all meetings are equal. Qualified

BANT qualified leads for blue-chip B2B: reporting boards can trust

BANT qualified leads The short version: If you’re a large B2B enterprise (typically £20m+ turnover),

The Impact of First Impressions in B2B Sales: Why They Matter More Than Ever

Why First Impressions in B2B Sales Matter In high-value B2B markets, where decision-makers are time-poor

Choosing the Right Customer Segments in B2B Telemarketing

Why Choosing the Right Customer Segments Matters Even the most talented and passionate sales team

Improve Your Chances of Getting Past the Gatekeeper in B2B Telemarketing (2025 Guide)

Why Getting Past the Gatekeeper in B2B Telemarketing Matters Unless you’re lucky enough to have

Dealing with Rejection in B2B Telemarketing (2025 Guide)

Why rejection is part of B2B telemarketing When you work in B2B telemarketing, rejection is