Blue DonkeyBlog

5 sure-fire ways to create a negative brand impression (and how to avoid them)

First impressions are expensive A negative brand impression is hard to undo, especially when it

B2B Influencer Marketing: Make Data-Driven Outreach Work

Influence is older than the internet Influencer marketing sounds modern, but the principle is familiar.

Market research – need to know vs nice to know

Need to know vs nice to know Market research calls only work when you’re disciplined

Telemarketing targets – a successful call isn’t just a lead

Why “lead-only” thinking sells telemarketing short Yes, generating interest matters. But the most useful telemarketing

Telemarketing questioning techniques – treat questions like wishes

Treat questions like wishes—use them where they count Questions are the engine of a good

The relationship between inbound and outbound telemarketing

Inbound and outbound: why they belong together Both outbound and inbound telemarketing matter. Outbound lets

Creating the right pitch, pace and tone for B2B calls

Why pitch, pace and tone make or break B2B calls The words matter—but pitch, pace

Brand building by telephone

Why brand building by telephone still cuts through Brand building by telephone lets you go

Jargon and buzzwords senior executives hate to hear

Why buzzwords lose senior audiences Clichés and jargon signal two things to executives: lack of

Successful telemarketing campaigns: 5 fixes that actually work

Successful telemarketing campaigns: 5 fixes that actually work If you want successful telemarketing campaigns, drop