Blue DonkeyBlog

The importance of segmentation in intelligent telemarketing

B2B customer segmentation Short version: B2B customer segmentation helps your callers speak to the right

How to hire telemarketers: 5 steps that build a high-trust calling team

How to hire telemarketers Short version: To hire telemarketers who actually move the pipeline, recruit

Databases That Power Intelligent B2B Telemarketing

Intelligent databases for B2B telemarketing Intelligent databases turn calls into conversations. When your records are

Voice of Customer (VoC): How to Embed Real Customer Insight into Your B2B Strategy

Short version: Voice of Customer (VoC) is a dedicated project. It’s a deep, structured programme

Authentic telemarketing: from first hello to qualified appointments

The short version Authentic telemarketing works when every call is proposition-led, emotionally intelligent, and focused

Sales Call Preparation: Why Less Prep and More Dialling Wins

Sales Call Preparation Great sales calls do not start with an hour of desk research.

How to Create the Right Mood Music in Sales Calls

The short version – Mood music in sales calls  Sales calls land better when they

The magic open questions in telemarketing

Open questions in telemarketing: get prospects talking (and surface BANT insight) The short version: In

Qualified appointments vs BANT qualified leads

What enterprises should measure (and why) The short version: Not all meetings are equal. Qualified

BANT qualified leads for blue-chip B2B: reporting boards can trust

BANT qualified leads The short version: If you’re a large B2B enterprise (typically £20m+ turnover),