Home to everything from our imagination and memories to our sense of empathy and reason, the brain is a truly remarkable organ. One of the most fascinating things about the brain is that it’s split in two. The right half is thought to primarily control our creative side, while the left half is said to be responsible for logical thought such as understanding facts, science and maths.
Though we don’t realise it, many people rely more on one side of their brain than the other. Many modern jobs encourage left brain activity, with data, metrics and facts all important in the world of business. Here at Blue Donkey, we believe that engaging both sides of the brain makes us better communicators and better marketers. Allowing us to apply creative ideas to our rational process, it’s just one of the things that helps us to stand out from the crowd.
Left brain/right brain
Although scientists aren’t sure why we’ve evolved to have two such distinct hemispheres, a lot of research has been carried out into identifying the individual functions each half of the brain is responsible for. This has suggested that, as well as managing the right hand side of our bodies, the left hemisphere is where logical, sequential, rational, analytical and objective thought takes place.
The right hemisphere, as well as managing the left hand side of the body, is thought to be in charge of random, creative and subjective thought. It’s where our intuition comes from and it’s the area of the brain that allows us to take in the bigger picture and come up with imaginative solutions to a problem. However, the two halves of the brain are not independent of each other and we of course need to draw on elements of both hemispheres for creative and analytical thought.
Using the whole brain in telemarketing
Although many people who work in business rely heavily on the left side of their brain, engaging the right side can do wonders when making telemarketing calls and connecting with clients. By using our intuition, imagination and creativity, as well as our logic and reasoning, we can bring a holistic approach to telemarketing and get great results in the process. Being creative and imaginative on the phone, also helps us to get more from our interactions by allowing us to be more sensitive to buyers’ needs.
Right brain marketing techniques
One of the techniques we use when making telemarketing calls is ‘visualisation’. By using your imagination to ‘see’ the person you’re talking to in your mind’s eye, you can overcome some of the communication barriers talking over the phone can present. Many of our highly skilled telemarketers also use the right side of their brain to help them paint pictures with their words and bring a product or service to life.
Another technique we use is the ‘benefit star’. A useful way to map the attributes of a product or service, the star works out from open questions at the centre, to key features and benefits relevant to what the decision makers have told us are important or unique to them. Conversely, when we try to help people grasp the intricacies of a new product we use facts, numbers and proof points. Drawing more on the left hand side of their brain, this analytical approach helps to give prospects the full picture.
By using both sides of the brain in our telemarketing calls, we’re able to better empathise with buyers. This helps us to understand their mood, their needs and their motivations, something that’s crucial for a successful telemarketing call.
By using all of the tools available to us, we’re able to employ a comprehensive approach that uses the best that the left and right sides of the brain have to offer. To find out more about our training, techniques and high quality services, take a look around our site today.